“I just wanted to say how much I LOVE your beautiful book. I am currently 10 weeks pregnant with my first IVF bub. I read your book and it warmed my heart. I always wondered how I would tell my kids one day how they were made extra special and your book covers it all. I read it and cried. I then showed my mum and she cried too. It is absolutely perfect. Thank you for sharing it with us all”

"Our autistic son was instantly engaged and commented that he has even bigger feelings than Arthur! He is now able to practice deep breath using the techniques in the book. It was lovely for us to know that we aren’t alone and other families are going through similar struggles”

"A fellow IVF mum recommended this book to me and what can I say, got this IVF Mumma in all the feels. This book will definitely help fuel conversations about where they came from and reinforce to them how special they are... and that magic really does exist. Thanks, we love our latest addition to the book shelf"

"As an early childhood educator, I love the clever use of the zones of regulation through the illustrations. The witty, educational writing of author, Alana, is so refreshing and relatable for my 4 year old son. We love Cranky Purple Pants and would highly recommend!”

“I received my book today and it is absolutely gorgeous! I can not wait to give it to my little IVF niece for her first birthday. Thank you for creating something so special”.

Great story kids can relate to with practical ideas! Loved the creative descriptions and illustrations for the calming down strategies in this book. It's a beautiful book with practical tips for little ones learning emotional regulation.

“One of my best friends gifted me your beautiful book and I was so emotional reading it to my daughter. Finally a book I can read to her when she is old enough to understand her journey into this world, and how special she is because of it. Thank you for writing such a special book. we will treasure it forever!”

"This book has such a sweet message coupled with adorable illustrations. The practical way this book demonstrates how little ones can self regulate their big feelings is so useful! My son enjoyed it a lot."

“So beautiful! I did have a little cry of happy tears. I can’t wait to read it to my daughter when she’s older and for her to understand how truly magical she is”

“I absolutely love The Magic Baby Lab. It was one of the first I bought when I found out I was pregnant with my IVF rainbow”