Alana Ford is an ADHD author from Brisbane who conveys her personal experiences through her writing. Her first book, The Magic Baby Lab, was written as a keepsake for her two IVF children, conceived after a challenging journey with infertility. Her second book, Cranky Purple Pants, draws on her experience parenting a neurodivergent child. Mischief and Mellow began as a platform to spotlight Alana's self-published works, but soon evolved into an Online Children’s Store offering carefully curated items for young families.